Selling is hard right now. Every one of my clients realizes that fact. B2B sales professionals are having a difficult time because there are many external factors we can't control—including economic ...

Sixty-two percent of companies are currently using sales enablement tools and another 19 percent are actively considering it, according to 2022 data by Highspot. Top goals include improving sales rep ...

The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner survey found that 83% of Chief Sales Officers (CSOs) and senior sales leaders believe their ...

Sales enablement is a strategic and ongoing procedure that equips the sales team with the right content, training, and guidance they require to engage buyers ...

I recently wrote about three strategies for strengthening sales enablement in 2020. In the article, I covered the importance of agile practices, embracing change management principles and the need to ...

Pipeline generation has become the cornerstone of our Enterprise Sales Enablement strategy, shaping how we prioritize initiatives and measure impact across the enterprise. As we look toward 2026, our ...

Revenue enablement has changed: Until now, the role has revolved primarily around pushing content and training onto your sales team, but the mainstream adoption of AI has turned that model upside down ...

A sustainable sales strategy requires more than just charisma and an elevator pitch. And like all good business strategies, sales enablement is most effective when ...

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

Today’s customer lifecycle spans an array of interactions with disparate company functions, which risks misaligned messaging and more friction in the customer experience. To increase revenue velocity, ...

The beverage industry is a dynamic and competitive landscape where the ability to swiftly adapt to market changes and consumer preferences is crucial. In this context, marketing and sales intelligence ...

I sat in on a presentation the other day from DemandGen Report’s Buyer Insights and Intelligence Series that talked about the types of content you should create to enable the buying experience. It was ...