Texas AG Ken Paxton has filed suit against Roblox, claiming the company is putting “pixel pedophiles and profits" over the ...

Texas is the third state to sue the platform, alongside dozens of private plaintiffs who say Roblox didn’t do enough to ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.