I’ve noticed more and more Roblox YouTubers dropping original songs - and I couldn’t help but ask: why is this a thing? In ...

While the platform’s makers praised how music has become one of its hallmarks — “the fact that Roblox is spawning a new music subgenre speaks to Roblox’s current generational and cultural ...

With artists like Ava Max jumping on board, Roblox is trying to turn into a major virtual music venue, competing with the likes of Fortnite, TikTok, and Minecraft.