Its top 1,000 creators now average close to $1 million annually, while the top 10,000 bring in over $110,000 each.

At Roblox Developers Conference, the company behind the game-creation platform laid out its plans for the future.

Now Roblox has also showered attendees at its annual developer conference this past weekend with free Quest Pros.

Roblox’s second-biggest expense, behind developer fees, is infrastructure, privacy and safety. Those costs jumped 69 percent last year to $264.2 million.

Roblox, the gaming company that went public earlier this year, has lessons for other internet outfits aiming to attract younger users even as its own audience gets older.