It's not Fiserv Forum's first rodeo. Well, this is strictly bull riding, but you get the idea. This weekend, PBR — Professional Bull Riders — will be bringing its premiere "Unleash The Beast" event to ...

It’s the longest eight seconds in sports, a cowboy in bullet-proof vest, precariously perched atop nearly a ton of angry, bucking bovine, holding on with one hand, trying to win style points along the ...

One way the PBR is planning to close that gap is through biomechanical testing on its athletes. By using motion-capture ...

Some sports are a lot more dangerous than others. Bull riding has ten times the injury rate of football, according to a report by the Journal of the San Francisco Medical Society. Rodeos can also be ...

In the heart-pounding, adrenaline-fueled world of bull riding, danger is a constant companion. It’s man versus beast, a modern-day gladiator’s duel where even a suit of armor wouldn’t guarantee safety ...