In 2012, Professor Rom Harré defined positioning theory as being “… based on the principle that not everyone involved in a social episode has equal access to rights and duties to perform particular ...

Over the course of this series of articles, I laid out some of the basic approaches and philosophies that I take when it comes to positioning in the B2B marketplace. Some of you agreed. Some of you ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. I recently received an email from a CEO reflecting on a ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...

Opinions expressed by Entrepreneur contributors are their own. “Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.”Very few startups have a ...

According to new research from Adestra, analyzing 1.159 billion B2B emails sent within the last 12 months, the subject lines that work best are either less than 30 characters, or longer than 90 ...