It’s no longer enough to be published; what matters is whether coverage creates a footprint, gets cited, linked to and used in the sources AI systems draw from. A serious PR firm should be able to ...

When choosing to work with an outside PR firm, you're forming a high-stakes partnership that can influence public perception and long-term brand success. Building a strong PR firm relationship ...

The unshakable confidence to step out on your own comes from taking the time to master your craft and gain recognition for it ...

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

Lisa Ann Pinkerton, founder and CEO of both breakthrough technology public relations (PR) firm Technica Communications and ...

Stagwell is forming a communications unit to house its PR agencies by the time of its next earnings report. The shops are currently spread among the holding company’s business segments, including ...