As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it easier for advertisers and agencies to access server ...
Programmatic marketplace provider OpenX on Monday said it’s now a certified Accelerated Mobile Pages (AMP) Project partner. AMP, an open-source framework launched by Google and based on standard HTML5 ...
With US automotive media ad spend projected to surpass $31 billion in 2025, OpenX — through the integration of Polk’s advanced analytics solutions — empowers auto buyers to measure and optimize ...
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