Online prices have fallen for the fifth consecutive month, dipping 1% in January year over year, according to Adobe's Digital Price Index. Compared to December’s holiday discounts, online prices rose ...

Price elasticity, also referred to as price elasticity of demand, is a measure of how much consumer demand for a product changes in response to changes in price. If the quantity that consumers order ...

The demand for digital marketing services has never been stronger. Are you charging enough? Too much? Read this guide to find out. The demand for digital marketing services has never been stronger. At ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...