Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Within days, Anthropic fired back in a Super Bowl commercial, ridiculing the idea that ads belong inside systems people trust for advice, therapy, and decision-making. In some way, this is a spat ...

A federal judge has ruled that Google is a monopolist in online advertising. The New York Times reported on Thursday that Judge Leonie Brinkema of the US District Court for the Eastern District of ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter. The online retail giant revealed its latest advertising sales results as part of its fourth-quarter earnings. Meta on ...

Why is direct mail making a comeback? Explore how offline marketing methods are helping businesses reach customers beyond ...

Revenue in Amazon's online ad business rose 19% to $13.92 billion. Amazon has emerged as a force in digital advertising, trailing only Meta and Google in the U.S. Amazon reported a 19% increase in ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...