It should be obvious — but unfortunately it’s not. Some of the most popular apps you have likely downloaded on your iPhone or ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

The steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools. Advertising and digital marketing are ...

Adtech firm AppLovin on Wednesday confirmed it has shuttered a mobile software product that was allegedly enabling downloads of apps onto user devices without consent. A company spokesperson said in a ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.