In Miami this past weekend, Swiss watch brand Maurice Lacroix unveiled an all-new highly colorful watch collection with cases made entirely from recycled plastics taken from the world’s oceans. The ...

Maurice Lacroix just unveiled the AIKON Skeleton Urban Tribe, a limited-edition time-teller and new iteration of a formerly sold-out model. In 2021, Maurice Lacroix released the AIKON Urban Tribe, a ...

Under the global campaign “Your Time is Now,” the launch reflected the brand's belief that success is shaped by personal ...

Maurice Lacroix introduces the AIKON Automatic Wotto Limited Edition, a new addition to the Urban Tribe series that merges Swiss watchmaking with urban street art. Limited to 1,000 pieces, this 42mm ...

Maurice Lacroix has tasked Thai artist Benzilla with creating a street art-infused version of its new AIKON #tide watch. The quartz-powered AIKON #tide was launched back in March as a colorful version ...

The Maurice Lacroix Facebook page for ‘CEO Dialog’ is inviting people to submit questions and comments to Martin Bachmann until the end of May. Bachmann will come online to address them personally ...

The head of Swiss watchmaker Maurice Lacroix said the company is still for sale and has been profitable for three years as it focuses on its popular entry level-priced Aikon model and younger ...

A Japanese fan organized the first in-person club for the Swiss brand Maurice Lacroix. Now, there are three more in the region. By Vivian Morelli Reporting from Tokyo On a Tuesday night at a cafe in ...