With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient. A marketing technology stack, or martech stack, is ...

Steve Chitwood explains why MarTech architecture— not tool volume— determines AI readiness, personalization and scalable ...

Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

Marketing requires technology. There's no way around it anymore. To reach customers today, marketers have to create and maintain a digital presence that attracts and retains buyers. To keep up with ...

A new study from eClerx finds that the best marketing technology stack in the industry won’t help a marketing team deliver ...

If you mention the word MarTech to your average person on the street, you might get a blank stare. The vast majority of people would not know what you’re talking about. This is a shame since MarTech ...

In today's fast-paced digital world where attention is a scarce commodity, crafting the perfect marketing strategy has become more crucial than ever And at the heart of every successful marketing ...

COLUMBIA, Md., February 09, 2026--(BUSINESS WIRE)--Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

Martech landscape today is as dynamic as it could get. But it is here to stay and so are the number of tools that it offers.(Representative image/iStock) Take a dipstick poll. Ask a set of marketers ...