Come on, LEGO, don’t make us choose! It’s already been hard enough to narrow down everyone’s BRILLIANT Pokémon LEGO Ideas sets from nearly 800 (756) down to six.

Are you a fan of LEGO, as well as a fan of all things Renault? Well, there is good news: you may soon have a LEGO kit that allows you to build the Renault 5 ... Read more

Pokémon is the latest in a growing line of Lego tie-ups with media brands. Since the success of a Star Wars set in 1999, the Danish firm has sought licences everywhere from gaming (Nintendo) and Hollywood (Harry Potter) to sport (Formula One).

“Pokemon Go” collaboration: For the release of the set, Scopely will turn Lego Stores into PokeStops and Gyms that will allow fans to unlock exclusive rewards. It sounds as htough it could act similarly to the Fendi and FRGMT collaboration a few years back. The promo runs through September, and it includes both in-game and in-store rewards.

LEGO and The Pokémon Company International have unveiled 12 new LEGO Pokémon SMART Play sets launching August 1, 2026, with pre-orders now available. The sets range from $14.99 to $119.99 in price and introduce LEGO SMART Play technology to the Pokémon lineup: SMART Bricks embedded in select sets

Lego's senior vice president shares a surprising sales trend for new sets in an interview with Polygon about its Pokémon Smart Play lineup