With Kmart reincarnating the Blue Light Special as a helpful spokesperson/"retail superhero" named Mr. Bluelight, I thought it was an auspicious time to talk about deal-a-day emails. Just like the ...
Nov 1 (Reuters) - Attention Kmart shoppers: the struggling discount chain is bringing back the "Bluelight Special" in the hopes the iconic marketing approach it pioneered decades ago will breathe life ...
When Kmart relaunched its Blue Light Special this year, the company needed a high-speed storage technology to handle the load of its outbound e-mail and targeted mailing to customers. Kmart chose ...
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