Hot Topic – a retailer that will be very familiar to those of you who had Green Day or My Chemical Romance phases in middle school – is aiming to position itself as a tech-savvy brand by launching a ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Swedish furniture store Ikea is opening up a virtual store in Roblox, and staffing it with real workers. Popular Swedish furniture store Ikea has announced that it’s opening up a virtual store in ...

GameSpot may get a commission from retail offers. If you don't live near an Ikea, we've got good news: The furniture outlet is bringing its many charms to Roblox. Ikea is launching a virtual ...

Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox. Ikea's virtual employees will be paid the same rate as a London co-worker — £13.15 / ...