I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: 1. Considering the differences between a questionnaire that ...

We’re excited to bring you the second video in Pew Research Center’s occasional Methods 101 series, which aims to demystify the methodology we use to conduct our research. This time around, we’re ...