There’s no such thing as a one-size-fits-all franchise — the best match depends on the owner’s goals, skills, and lifestyle. A franchise consultant uses a three-tiered approach: hard objectives, ...

As any business book or article will tell you, a key part of developing successful marketing and sales strategies stems from knowing your ideal customer avatar. Who are they? Where are they? What are ...

Looking to own a franchise and earn some decent money? Chick-fil-A is known for its top-quality fast food and exceptional hospitality, but becoming a franchise owner isn’t as easy (or maybe even as ...

Investing in a franchise is not just a heavy financial decision; it is a long-term commitment. It takes capital to invest in a franchise model, but you also have to understand how interpersonal ...

It used to be that a franchise candidate in their 30s was an anomaly — now it’s becoming increasingly common. The traditional franchise buyer is now joined by a new wave of younger professionals ...