Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different name for perception ...

Does your company do business in more than one state or country? If so, here's an Excel tip that makes it easy to display important data organized by location. Every self-respecting Excel user knows ...