Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

ChatGPT’s ability to deliver tailored responses is enhanced with user personas, allowing the AI to role-play specific characters. With this step-by-step guide, we’ll be diving into the intricacies of ...

In customer-based businesses, the “customer” is not just an abstract idea; they are living, breathing beings that come to the marketplace with all their “stuff”. Understanding exactly who they are ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...