The catchphrase of one of my all-time favorite television characters, Dr. Gregory House, is “people don’t change.” If House is right, does that mean all of us who do intervention science are chasing ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

Pandemics, global warming, and rampant gun violence are all clear lessons in the need to move large groups of people to change their behavior. When a crisis hits, researchers, policymakers, health ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Cognitive behavioral therapy (CBT) helps change negative thought patterns to improve mood and behavior. CBT can treat anxiety, depression, addiction, and many other mental health issues. Cognitive ...

Over the past three decades, the video game industry has distilled the neurochemical recipe for changing human behavior at scale. By honing these neuroscience-based design techniques, the video game ...