Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and ...

A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google is expanding its AI Max advertising product — which goes beyond keyword-based campaigns and connects ads to AI ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy. Most PPC teams still build campaigns the same way: pull a ...

Ginny Marvin reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...

Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since ...