Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...

Many years ago, I was hiking with my family in the mountains. I began to suffer from hay fever, so I walked down to the valley to a convenience store to buy some allergy medicine. After searching the ...

The word “frame” immediately evokes the image of either a supportive or a limiting structure. Let it be a picture or spectacle frame, a research design, framing someone with false accusations, framing ...

Click on the image above to get the coloring page version of the episode art! This episode looks at the role our frame of reference plays in how we feel about our lives. The main story is about a ...