Forbes contributors publish independent expert analyses and insights. I help leaders bridge the gap between data and business impact. In today’s data rich environments, it can be tempting to measure ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

Feb 21 - Wall Street is often blamed for reducing corporate managers’ understanding of business to a single, gameable measure of success: quarterly earnings versus analysts’ consensus forecast. The ...