If you are a baby boomer you remember Elsie the Cow, the cartoon cow on the carton of Borden Milk (especially chocolate). I remember in elementary school getting the small cartons during lunch. Had to ...

Elaine Wilhelm Wells peacefully passed away April 20, 2009 at the age of 93. She was born in Somerset, PA, graduated from Syracuse, and careered in advertisement. At Young & Rubicam in New York, ...

Dear R.C.: Like you, I’m sure that most of my readers recognize Elsie, America’s most famous female bovine. According to some sources, she was the “unofficial” mascot of the former Borden Dairy Co.

Mascots like Bibendum and Elsie the Cow weren’t designed with decades of shelf life in mind, but that’s exactly what happened. Some of these characters debuted before World War II and still appear on ...