The marketing teams behind political campaigns don’t think in terms of ‘linear vs. digital’ or ‘CTV vs. display.’ They think ...

ROANOKE, Va. (WFXR) – If you’ve noticed more political ads popping up between your favorite songs, in your podcast feed, or while scrolling through social media, you’re not imagining it. Campaigns are ...

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that campaign managers are still working to navigate.

BLACKSBURG, Va. (WDBJ) - Political ads are one of the most effective tools to communicate to voters ahead of Election Day. Cayce Myers from the Virginia Tech School of Communication offers insight ...

The 2026 midterm elections are expected to see more than $10 billion in political media spending, according to a new forecast from KPI.

The Gazette offers audio versions of articles using Instaread. Some words may be mispronounced. The political advertising on your television right now is relentless. Those campaign ads can appear to ...

Ohio, unlike a majority of other states, has no regulations governing the use of AI in political communications, from ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...