What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

What we did: We launched our first-ever customer rewards program, “ForMe Rewards.” The app-based program gives Frontier customers free-and-easy access to giveaways, deals and special offers from ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The importance of building customer loyalty for a company cannot be stressed enough. Companies that build a loyal customer base can reap benefits like having insulation from competitors poaching ...

Starbucks expects its loyalty program to remain a key growth driver for the rest of the year. The company projects at least a ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Petra Automotive Products launched a new awards program, designed to increase retention in sales and service for dealerships nationwide. The company said Petra Advantage Rewards provides dealerships ...

Starbucks is dramatically reshaping its Rewards loyalty program starting March 10, 2026 — with new perks, status tiers and ways to earn and spend Stars. The changes aim to give members more ...

Bank of America re-imagined their loyalty program to increase the rewards for consumers who aggregate not only their bank assets but brokerage and other services.