Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Data residency decisions must also move earlier. If meaningful customer data is created during anonymous interactions, ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

It has likely never been a more exciting or uncertain time to be a data professional. The field is being reshaped by long-building trends that have reached critical mass alongside rapid advances in ...