Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...

SAN FRANCISCO, Oct. 28, 2025 /PRNewswire/ -- Segwise, the AI-first ad creatives platform, announced the launch of AI Creative Analytics, a new tool that helps marketers find winning patterns in their ...

It is no surprise that most digital agencies and internal digital marketing departments now have a separate team focused on Analytics. What is surprising is the often poor working relationship and ...

Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative Analytics AI Agent. This ...

Digitalisation has forever changed how we engage with healthcare. With information, advice, and support now just a click away, we are better informed, more able to self-diagnose, and able to access ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of its new article on ‘3 THOUGHTS ON ANALYTICS IN THE ...

Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that ...

Vidmob, whose 'Intelligent Creative' platform integrates analytics with the production of ad creative, has partnered with Amsterdam-based holistic marketing measurement company Objective Platform, ...

Ad analytics startups have been springing up lately. The latest example is Memorable AI, a creative testing startup that raised $2.75 million earlier this month, including stakes from MediaLink CEO ...

Adobe is adding analytics tools from its Marketing Cloud to its Premiere Pro in Creative Cloud in what may presage an effort to bridge and cross-sell the company's services. The company said that it ...