Choosing a slogan for your company requires extensive research and testing. It's not enough for it to be innovative or sound hip; it must also stand out among the dozens of competing marketing ...

2023 marks the 30 th annual edition of the Washington Technology Top 100, a ranking of the largest technology and services government contractors. Which means, Boscobel has been tracking and analyzing ...

While slogans can help build brand awareness and likability, they don't always resonate with consumers. In order to create a slogan that consumers like, businesses need to focus on three key elements, ...

A good business name and slogan could boost your sales, but a bad name could embarrass, leave people confused or at worst, get you sued if it infringes upon a trademark, according to the U.S. Small ...

"Think," "Think Small," and "Think Different," all are slogans for major businesses, both U.S. based and international. Seeing them on their own without a reference to the company, would you know ...

It's not just poorly translated Chinese company slogans that make no sense; all car companies these days are guilty of bullshitting you with nonsense. We think you can do better. We want you to come ...

Yesterday’s Doonesbury comic strip mocks Google’s company motto and slogan of Don’t Be Evil. The new “Z + Z Bud” company wants to add a company motto to their branding and they think long and hard ...

Ever try counting Heinz Ketchup’s supposed 57 varieties? Turns out the famous slogan was always a long-running sham. KDKA-TV in Pittsburgh reports that company founder H.J. Heinz came up with the “57 ...