Lately I've been hearing a lot about common data models when it comes to SOA. As organizations attempt to figure out the data in the context of SOA they are driven many times to the notion of a common ...

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

In a world where customer acquisition costs are soaring and customer retention — particularly retaining profitable ones — is getting harder for every enterprise, “knowing your customer” is not just a ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

A guide to the 10 most common data modeling mistakes Your email has been sent Data modeling is the process through which we represent information system objects or entities and the connections between ...