Progressive CMO Remi Kent is tapping into the brand’s corporate altruism for a new campaign during a fraught time for insurance companies. Progressive Insurance has gifted more than 1,000 vehicles to ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Humor, nostalgia, and celebrities are set to feature heavily in this year's Super Bowl commercials. Brands are aiming for safe, lighthearted ads amid political tensions and economic challenges. Data ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...