Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, ...

Swivel, the agentic orchestration layer for modern ad operations, and Olyzon, the decisioning platform for TV advertising today announced a live, operational partnership enabling agent-to-agent CTV ...

Partnership combines Samba’s industry-leading media intelligence with TiVo’s CTV inventory to deliver comprehensive cross-platform measurement and activation for brands and agencies ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser ...

Industry leaders at the Pitch CMO Summit 2026 discuss how connected television is blending the scale of traditional TV with ...

Hello, readers! I’m back in the writer’s corner covering the convergent TV advertising world and delivering today’s CTV dispatch for AdExchanger after a stint at Magnite doing corporate communications ...

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

‘Sullivan’s Crossing’ is back for its fourth season on CTV Channel. Find out at what time new episodes of the series arrive ...