Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

What Makes Big Data Big? Data scientists refer to the elements of big data as “the three V’s”: Volume. There’s a lot of it. An IBM estimate says that most businesses have more than 100,000 gigabytes ...

The mass amount of data collected by industries, retailers, and organizations requires knowledgeable professionals who can collect, mine, and analyze as well as store, retrieve, and manage data. These ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

When Dan Mallinger thinks of user-generated content, he’s not concerned about social sentiment on Twitter or status updates on Facebook. As data science practice manager at Think Big Analytics, he ...

Trevir Nath has five years of experience as a financial writer working with various startups, financial services companies, and news publications. Trevor is an expert on business, personal finance, ...

FRAMINGHAM, Mass.--(BUSINESS WIRE)--According to the latest Worldwide Semiannual Big Data and Analytics Spending Guide from International Data Corporation (IDC), worldwide revenues for big data and ...