Excitement grew over 7 AR picks this season as big players reset hardware bets. Why it matters now: companies from Google to ...

Augmented Reality (AR) can be fun technology to play with. The basic premise of AR is to overlay digital content on top of real things using something like a map, a camera, or sometimes the sky.

Google, in collaboration with Samsung, is transforming the landscape of augmented reality (AR) and artificial intelligence (AI) with the introduction of the Android XR platform. Powered by the Gemini ...

Google previews Project Aura smart glasses with Android XR support, offering cross-platform AI features, immersive displays, ...

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Google (GOOG, GOOGL) on Thursday debuted an all-new version of its Android operating system designed to power virtual and augmented reality headsets and glasses. Dubbed Android XR, the software, which ...

Google’s new Android XR platform is a major leap forward in how we experience digital worlds. Android XR isn’t just about immersion; it’s about connection. The “XR” stands for “extended reality,” a ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Excitement and risk meet seven AR devices in 2025. This year’s upgrades move augmented reality out of niche demos and into ...

XREAL is a company that makes Augmented Reality glasses, which basically put a floating display in front of your eyes without completely obscuring your vision, allowing you to see virtual and ...

Pokémon Go may have kick-started the augmented reality trend in smartphone games, but it’s not the only app to use the technique. The latest to join the trend? The United States Postal Service. The ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...