No. 59 Oregon men’s tennis (14-8, 5-6 Big Ten) snapped a five-match losing streak in a 4-2 victory over the Penn State Nittany Lions (16-11,... With a six-match losing streak looming over their heads, ...

The early summer sun seems to bring everyone out of hibernation, ready to explore, spend, and enjoy life a little more. That seasonal shift is a golden opportunity for businesses aiming to increase ...

Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent audiences, and objections.

Most people’s inboxes are graveyards of unopened promotions and cookie-cutter corporate newsletters. To truly grab and keep consumers’ attention, brands need more than clever email subject ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Wow, 2025 was quite a year for advertising, wasn’t it? It felt like brands were really trying new things, pushing boundaries, ...

Brands are really trying new things to grab our attention these days, and honestly, some of it is pretty clever. We’ve seen everything from AI helping us with everyday tasks to dolls with medical ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...