Add Yahoo as a preferred source to see more of our stories on Google. AMC plans to shorten pre-show ads, a source says. Get the show on the road, AMC says. After the company’s decision to extend ad ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

Nevermind the money, Nicole Kidman is in it for the love of cinema. Kidman's love of the silver screen should come as no surprise to anyone who has seen her wax poetic about the power of movies in her ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s YouTube ...

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

AMC Networks has expanded its outcome-based advertising efforts to movie theaters and consumer locations, drawing on data from digital brand/ticketing service Fandango and ad tracking firm iSpot. The ...