Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

In a deal that "honors Pat Dye," Auburn football announced that Yellawood will have the program's first-ever on-field ...

Auburn Athletics announced a five-year partnership with YellaWood on Wednesday afternoon. As part of the agreement, ‘Pat Dye Field’ will be displayed on the 25-yard lines at Jordan-Hare Stadium. The ...

Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. ...

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an innovative partnership with YellaWood, Auburn Athletics announced Wednesday.

Given the explosion of revenue sharing and NIL deals, plus the backpay charges for this massive House lawsuit, money ain't cheap in college football right now.