Alaska Airlines to offer Starlink Wi-Fi
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Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.
The new program, called Atmos Rewards, took effect for Alaska Airlines customers on Thursday. HawaiianMiles members will transition to Atmos on Oct. 1.
HONOLULU (HawaiiNewsNow) - Alaska Airlines and Hawaiian Airlines launched a new joint loyalty program Wednesday. Atmos Rewards comes with new perks and a new credit card. Starting in 2026, members will have a choice in how they earn points and status.
Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, called Atmos, and raising requirements for elite status. Alaska acquired Hawaiian last year and plans to keep the two brands operating separately.