Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

A ll products featured on Teen Vogue are independently selected by Teen Vogue editors. However, when you buy something ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

The rising global pop sensation, KATSEYE, has entered similar territory as Sydney Sweeney, as it joined Gap’s new jeans ...

In a new interview with Harper’s Bazaar, the global girl group talks Gap denim, dancing to “Milkshake,” feeling confident, ...

The girl group talks working through pre-performance jitters, dream venues, and channeling early 2000s nostalgia for Gap’s latest campaign.

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.

The ‘Better in Denim’ campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance ...

On August 19, 2025, the global fashion label GAP unveiled its latest collab with KATSEYE. The sensational girl group posed for a denim campaign by the fashion brand.

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...