Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, called Atmos, and raising requirements for elite status. Alaska acquired Hawaiian last year and plans to keep the two brands operating separately.

Starting in 2026, Atmos Rewards members flying on select Alaska and Hawaiian Airlines flights will receive free in-flight Wi-Fi through a partnership with T-Mobile.