People aren’t demanding AI features in their phones just yet, says Sheng Win Chow, an analyst at Canalys, which tracks smartphone sales. But Google is betting they soon will. The race continues and for now, Apple has a lot of catching up to do.

"AI itself is going to be gone by the time you finish a Ph.D.," Jad Tarifi, the founder of Google's first generative AI team, said.

Speaking of losses: Google is taking a page out of Apple’s playbook, and the versions of the Pixel 10 phones sold in the US will be eSIM-only. The physical SIM tray is replaced with the ability to use two active eSIMs at once and store eight “or more” eSIM profiles.

The basketball icon already tried out AI Basketball Coach during Curry Camp, his three-day basketball camp where he mentors 30 student athletes from across the US. "Through interactive demos and challenges, the next generation of athletes learned how our technology can help them elevate their game," Google said.

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

One of the more exciting live demos was the Google Pixel 10's new Voice Translate feature, which translates conversations in real-time. Fallon and Polinesia held a live conversation where Fallon spoke in English and Polinesia spoke in Spanish, and the Pixel 10 translated the conversation, matching their voices and tones.

Google will partner with University of Oklahoma and Oklahoma State University to launch an AI education accelerator.

Tennessee Valley Authority becomes first utility to purchase power from GEN IV reactor through Google and Kairos Power partnership for data centers.

Median year-over-year referral traffic from Google Search is down 10% in eight weeks, says Digital Content Next (DCN), which warns that AI search could create 'a less informed public.'