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New loyalty program for Hawaiian & Alaska

Alaska and Hawaiian revamp loyalty with free upgrades, new card

“We wanted to democratize it,” Brett Catlin, Vice President of Loyalty, Alliances and Sales at Alaska Airlines, told USA TODAY in an interview.

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Alaska Airlines launches new loyalty program and premium credit card after acquisition of Hawaiian Airlines

· 7h · on MSN

Alaska and Hawaiian Unveil Loyalty Program and Credit Card

Frequently fly Alaska or Hawaiian? You can soon enjoy free in-flight Wi-Fi, thanks to T-Mobile

Starting in 2026, Atmos Rewards members flying on select Alaska and Hawaiian Airlines flights will receive free in-flight Wi-Fi through a partnership with T-Mobile.

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The Points Guy · 1d

Alaska Airlines to outfit entire fleet with fast, free Starlink Wi-Fi service

Alaska Airlines' new Atmos Rewards lets members choose how to earn points: miles, price, or flight segments

1don MSN

Alaska Airlines is rolling out Elon Musk's Starlink to all its planes and letting customers choose how to earn loyalty points

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

The Points Guy on MSN1d

Are we all (mostly) winners? My take on Alaska's new unified Atmos Rewards program

Alaska Airlines is out with its long-awaited new loyalty program, Atmos Rewards, which combines the former Mileage Plan and HawaiianMiles programs.