In what Alaska calls an industry first, flyers starting later next year will choose from one of three options to earn points for award travel.

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards. Experts weigh in on how to make the most of the new points scheme.

Alaska Airlines and Hawaiian Airlines today introduced Atmos Rewards — a combined loyalty program that is one of the major consumer-­facing milestones since Alaska Air Group’s $1.9 billion acquisition on Sept. 18 of Hawaiian Holdings, parent company of Hawaiian Airlines.