This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

High Protein Low Cal Macaroni & Cheese (310 cals 27g protein) This recipe makes (10) 1 cup servings: -1 tbsp, Olive oil -0.50 shallot -24 oz container, low fat cottage cheese 5.3 oz container -0.50 cup, Ultrafilter Fat Free Milk -2 tbsp, Nutritional Yeast -2 tablespoon, minced Garlic -32 oz(s), Chicken Bone Broth -1.50 cup, Bone Broth -2 tbsp, All-purpose flour -2 tbsp, Cornstarch (if necessary) -season to taste with minced onion, salt, peppercorn, paprika -1.5 cup, Reduced Fat Sharp Cheddar

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