Business of Sport on Instagram: "Comment "Peter" and we'll send you the full conversation⁠ ⁠ What does it really take to run one of the biggest football clubs in sport?⁠ ⁠ Peter Moore was CEO of Liverpool during some trophy-laden years: Champions League, Premier League, Club World Cup. BUT he’s the first to tell you that his real achievement wasn’t silverware…⁠ ⁠ It was reconnecting the club with its people.⁠ ⁠ In an era where football CEOs are often judged by revenue generation and asset value,