This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

Pubity on Instagram: "🐳 An adorable beluga whale came up with a clever way to solve a problem — its toy had gotten stuck on land just out of reach. Thinking fast, the beluga began shooting small, precise blasts of water from its blowhole to move the toy closer. With each puff, the toy inched forward until the whale was finally able to grab it back into the water. The moment perfectly shows just how intelligent (and determined) these playful marine animals can be! SANGUK PARK via ViralHog #wildl

Ashley Markle on Instagram: "these viral mini chocolate croissants are the perfect little buttery chocolate bite before bed 🥐🍫 Ingredients: 1 tube @pillsbury crescent roll dough 1 @hersheys milk chocolate bar (16 pieces) 1 egg (for egg wash) Instructions: Unroll the crescent dough and cut each triangle in half lengthwise to make mini strips. Add a small piece of chocolate to the wide end of each strip, then roll up tightly. Brush each with egg wash and air fry at 350° for 6-7 minutes, flipping