As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly ...

Millennial, Gen-Z moms, and people in general who once spent hours doomscrolling are now filling that same free time with ...

Gen Z’s analogue turn is quietly making wristwatches cool again. Less scrolling, more intention. From microbrands to Swiss ...

We really are talking about the iPhone 4, a product Apple introduced in 2010. Despite its age, the device marked a major ...

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Algorithms are designed to make medicine more accurate. But when race is factored in, they can worsen inequality. NOVA is available to stream on pbs.org and the free PBS App, available on iPhone, ...

For Nour Omar, a student in Cairo with 5,000 Instagram followers, reposting news about the genocide in Gaza is the smallest thing she can do that still feels like something. Usually, her posts draw ...

Publishers are redefining their social strategies as algorithms dominate discovery. By blending authenticity, personality, and editorial rigor, media brands aim to build trust and engagement with Gen ...

Terrestrial radio might seem like a relic of a bygone era, but it’s actually enjoying a bit of a resurgence with the younger generations. Driven by a combination of analog nostalgia and algorithm ...

Older, less attractive and…greener? A new trend from Gen Z's dating culture has entered the pop culture lexicon: Shrekking. Shrekking, a nod to the grumpy green ogre who snagged a princess, refers to ...