By the numbers, everything is going great for creators. So why are so many of them scared it’s all about to fall apart?

If you’ve ever opened YouTube and seen a talking AI SpongeBob, a looping slime video, or something that feels engineered to melt your brain just enough to keep you scrolling, congrats. Shah's 50-year ...

More than 20% of the videos that YouTube’s algorithm shows to new users are “AI slop” — low-quality AI-generated content designed to farm views, research has found. The video-editing company Kapwing ...

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of comic books The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The ...

YouTube is huge right now. A 2025 Pew study indicates that approximately 84% of U.S. adults use it, and Alphabet’s quarterly updates reveal billions in YouTube ad revenue. That is a lot of eyes and a ...

For the first time, Instagram will start letting you control the topics its algorithm recommends, much as you now can on TikTok. The new feature is starting with the Reels tab but will eventually come ...

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change. Retention analysts say Shorts older than 28-30 days are ...

Matthew McConaughey may have stared down dragons in “Reign of Fire” and danced in “Magic Mike,” but nothing tests an Austin icon’s spirit quite like a lineup of violently escalating chicken wings on ...

Sometimes a moment happens when you’re not trying to have a moment at all. It could be when you’re scrolling through your feed, or stirring something on the stove, or staring at a sewing machine you ...

The Home page feed can be one of the best or worst things about YouTube. It depends on how good Google's algorithms are able to interpret your YouTube activity and offer content that you might like to ...

Media personalities and online influencers who sow social division for a living, blame the rise of assassination culture on Antifa and MAGA. Meanwhile, tech CEOs gin up fears of an AI apocalypse. But ...

Between bans on AI content farms and new AI-powered tools like Ask Studio, YouTube content production is being transformed by artificial intelligence. Here’s what this means for video marketers and ...