In many ways, 2016 was the makeup industry's peak. Here, Jenna Rosenstein reflects on 2016's impact on the makeup world.

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of ...

Huda Beauty’s Easy Bake Pressed Powder is available online at both Sephora and Adore Beauty. While it retails for $70 at ...

Like many girls who grew up in a time of YouTube makeup tutorials and the Sephora rewards program, I have tried it all when ...

An 11-year-old established cosmetics brand looks to sell its entire business due to market struggles and slowing sales.

Exercise, be it spinning, lifting weights or pilates, means sweating – and while we may desire toned bodies, nobody wants to ...

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber.

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

Beauty lovers, this one is for you: Sephora’s Sale on Sale event is here to help you ring in the new year. Sephora Beauty Insiders can now save an extra 20% off sale items, including skin care, hair ...

Ulta Beauty is bringing its immersive beauty convention, "Ulta Beauty World," to Orlando in April 2026. The event will take place on April 16, 2026, at the Orange County Convention Center. Florida ...

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...